No quote theater, no “call us.” The number is public because we spent thirty years as the buyers in this market — asking what things cost and getting a sales meeting instead of a number. We promised ourselves our price would live on the website.
The camera. The software license. The essential race-day workflow: capture, review, result. Onboarding with the people who built it.
This is the entry package, not a hidden all-in quote — the rest is itemized with you up front. Depending on your venue: lens (distance and light decide it) · start and arrival controls · interface boxes (only for complex setups; the camera operates without one) · battery/UPS · PC and network (you likely own this) · shipping and installation · extended support · custom display views.
Lens (we assist you in choosing the right one) · Laptop · PoE switch · 5 V USB-C power supply · Lens and gear-head controller PoE power · Taxes, customs, and shipping.
The promise that makes the list safe: after the demo call you receive one written quote with everything your event needs — total at the bottom, no surprises after. If a line item isn’t needed for your venue, it isn’t on your quote.
A fair question at this price: what’s the catch? There isn’t one — there are two structural reasons.
Our test lab is a racetrack we already work at. The system is built and proven on our own race days, every race week. We don’t bill a separate development circus to our customers — our customers get the system our own races demanded.
Modern development — advantage passed on. Building software in 2026 is dramatically faster and cheaper than it was a decade ago, and we build with the most modern tools there are. What that efficiency did not replace: the thirty years of race days that told us what to build, and the testing — which still happens the old, slow way, at a racetrack. The expensive part of this software was never the typing. We pass the tooling advantage on; the experience stays priced in.
What we didn’t save on: the sensor, the timing chain, the , the . The Academy explains every one of those choices in public — judge the engineering there, not by the price tag in either direction.
| The split, feature by feature | Pro | Advanced |
|---|---|---|
| ✓ | ✓ | |
| ✓ | ✓ | |
| ✓ | ✓ | |
| ✓ | ✓ | |
| ✓ | ✓ | |
| ✓ | ✓ | |
| — | ✓ | |
| — | ✓ | |
| — | ✓ | |
| — | ✓ | |
| — | ✓ | |
| — | ✓ | |
| — | ✓ | |
| — | ✓ | |
| — | ✓ | |
| Continuous updates + new features | — | ✓ |
Software support included in Advanced; the hardware (GPS module, additional cameras, ID video camera) is quoted separately — see the itemized list above. Everything in the Pro column you buy once and own forever. Everything only in the Advanced column is the living layer the subscription keeps running and growing.
We know: nobody else in this market prices software as a subscription, and you may be suspicious of it. Here’s the honest logic. We charge once for what is finished, and ongoing for what keeps living. The camera and the core software are finished work — you pay for them one time, they’re yours. The Advanced layer is different in kind: an approval server that runs and gets maintained, integrations that must keep up with the software around them, new features that keep arriving. Charging once for ongoing work is how this industry ended up with surprise invoices instead — feature upgrades sold for thousands, per-computer licenses, support contracts, forced repurchases when the new model ships. This market has always had recurring costs. They were just sold as surprises. We’d rather put one honest number on it.
Five-year honesty: camera plus five years of Advanced totals €8,940. The established alternatives quote EUR 15,000–25,000 before their upgrade invoices start. We’ll happily be compared on total cost of ownership — it’s the comparison the subscription wins.
The founding batch is 20 units; when they’re gone, the core package moves to its final price of EUR 7,990. Early customers keep the founding price.
We support your first live event directly via Remote. If the system doesn’t deliver review-ready finish evidence that day, you get your money back and we take the unit back.
Structure, not corners: the system is built and tested on our own race days, and modern development tools make building software far more efficient than a decade ago — an advantage we pass on instead of pocketing. The engineering choices are documented in the Academy — we’d rather you judge them there than assume the price tells the story.
The core package plus whatever your venue genuinely needs from the itemized list above — settled in one written quote after the demo call, before you commit anything. If your venue doesn’t need it, it’s not on the quote.
No — it’s the early price for the founding batch, and it’s permanent for those customers. The later price is the normal one; the early price is what buying before the proof-in-market is complete is worth.
Yes — Advanced is a software tier on the same camera. Switch it on when your events grow into it; your hardware doesn’t change.
Everybody in this market charges recurring money — as feature-upgrade packs, per-computer licenses, support contracts, and repurchases. We put one honest number on it instead: €590 a year, updates included, no surprise invoices. And the part of the product that’s finished — the camera and core software — you buy once and own forever.
You fall back to Pro. The camera keeps working, every recording and result stays yours and accessible, and you can rejoin Advanced later. A lapsed subscription costs you the event-scale features — never your camera, and never your evidence.
Established systems typically land between EUR 15,000 and 25,000 once cameras, software licenses, and accessories are on the final quote. We wrote a guide on how to read any quote in this market — including ours: open the buyer criteria matrix.
We’ll look at your finish line, your events, and your existing equipment — then you get one written quote with a real total. If we’re not the right fit, we’ll say so on the call.